Content Experience :As a marketer, it’s essential to be well-versed in content experience. After all, your job is to create engaging content that speaks to your target audience. But what exactly is content experience? And what do you need to know about it to be successful?
Content has become so crucial that 73% of organizations have someone in place to oversee their content strategy. If executed well, it’s one of the most critical marketing components to determine success.
“When we talk about content experience, we’re referring to how your audience encounters and interacts with your content.” Most organizations understand that content is valuable.
Make your content easy to consume The emphasis is on the need to create and distribute content. Those are essential pieces – you have to have content to use it, and people have to see what you make for it to have an impact. But to be successful, you also need to consider how your website could interfere with someone’s ability to read your article, let alone their desire to act on your call to action.
Personalize your content Personalizing your content can be as simple as changing your introduction to suit your target audience better. You don’t always have to create different content for each persona; sometimes, all it takes is a minor change to how you present it.
Start providing a better content experience A “content experience” is simply something that good content marketers have been doing all along – thinking about how a target audience will encounter and respond to a piece of content. It’s never too late to take a holistic approach to your content strategy. However, the longer you wait, the more effort you’ll ultimately waste creating quality content that may never reach its full potential.When you’re organizing your content, be strategic about it. The structure of your content is where user experience meets content experience. By optimizing the design of your content, you can help prospective customers quickly make their way through the buyer journey – which will, in turn, help you meet your marketing goals.
The overall experience a consumer has with a brand’s content – from the first time they see it to how it makes them feel to whether or not they act on it – is what we call content experience. Creating a great content experience means considering every touchpoint along the customer journey and ensuring your content strategy reflects that.